Pay Per Lead Agency UK
Published • 5 min read
We are a UK pay per lead agency. You define what a qualified lead looks like, we agree the criteria in writing before launch, and you pay for leads that meet them. Anything off-spec is replaced rather than invoiced.
What counts as a qualified lead
The word "lead" is where most agency relationships break down, so we fix the definition first. A lead is only billable when it meets every criterion you signed off.
- The company matches your ideal customer profile on sector, size and geography
- The contact holds or directly influences the buying decision
- There is a stated problem your product or service addresses
- There is an indicated budget range and a realistic timeline
- The prospect has agreed to a conversation with your team
If a delivered lead misses any of those, it is replaced at no cost. That single rule removes the argument that dominates most agency relationships.
How pay per lead pricing works
Cost per lead is set by how narrow the target is and how senior the buyer is. A broad SME audience is inexpensive to reach. A finance director inside a mid-market manufacturer, a partner at a boutique investment bank or a head of origination at a private equity firm is not — the addressable list is small, the research is manual and the outreach has to be genuinely relevant.
We price per lead against your target profile after a scoping call, and we will tell you honestly when pay per lead is the wrong model for your market. Contact us for a quote for your specific profile.
Pay per lead versus a retainer
Pay per lead moves the delivery risk onto us. It suits teams with a defined ICP, a closer ready to take meetings, and a clear view of what a client is worth. A retainer suits teams who want a dedicated outbound function, want to own the messaging and data, or are entering a market where the profile is still being tested.
Where the deal value is high and the buying committee is small, pay per lead is usually the more economical route: you buy outcomes rather than hours.
How do I choose a pay per lead agency for B2B?
Ask five questions of any provider, including us.
- What exactly makes a lead billable, and is it written into the contract?
- What happens to a lead that does not meet the criteria?
- Is the lead exclusive to me, or resold to competitors?
- Who does the outreach, in which time zone, and under whose name?
- How is the data sourced, and how is it handled under UK GDPR?
Our leads are exclusive, never resold, sourced and verified against UK data, and worked by a UK-based team in UK hours.
Who this works best for
Pay per lead works hardest where a single won client is worth a significant sum: private equity and corporate finance, financial services, technology and SaaS, mid-market manufacturing, professional services and consultancies, and staffing firms selling into enterprise accounts. In those markets the cost of a qualified conversation is small next to the value of the mandate or contract that follows.
Because programmes are built around researched, senior contacts rather than bulk lists, there is a practical floor to the volume that makes a campaign viable. We will size that with you on the call rather than quote a number you cannot use.
What you get each week
- Leads delivered into your CRM or inbox with full context notes
- The research trail behind each contact, so your closer is briefed
- A weekly report on volume, qualification rate and objections heard
- Message and targeting changes made in response to what the market says
Book a call and we will scope the profile, the criteria and the price per lead in the same conversation.
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