Lead Generation for Accountants
Accountancy firms across the UK face growing competition in both traditional and digital spaces. Whether you’re a local tax adviser, a regional practice offering a wide range of services, or a cloud-based accounting firm with national reach, client acquisition remains a consistent challenge. Relying solely on referrals or sporadic marketing can create unpredictable revenue and restrict your firm’s ability to scale.
At The Lead Generation Agency, we build lead generation systems specifically for accountants. Our campaigns are designed to connect you with clients actively seeking accounting services—across areas like tax planning, bookkeeping, payroll, self-assessment, and compliance.
We run campaigns in cities including London, Manchester, Birmingham, Leeds, and Glasgow, helping firms maintain a consistent pipeline of qualified client enquiries.
Schedule a Consultation – Start connecting with prospects who need accountancy services.
Our Services
Our lead generation services are structured around your specific client profile, service offering, and regional focus. Whether you’re trying to grow a niche service line or expand your base of long-term clients, we create systems that allow you to reach decision-makers who are already looking for support.
Direct Outreach Campaigns
Most firms experience inconsistent lead flow when relying on referrals or ad platforms. Our direct outreach campaigns are built to target specific industries and client types through email and LinkedIn—based on location, business size, and service need. Clients in London and Manchester using our outreach systems reported a 35% increase in discovery calls within 45 days.
Lead Qualification
Not all leads are worth your time. Chasing unsuitable enquiries pulls your team away from billable work. We qualify leads based on turnover, business structure, service requirement, and readiness to move forward. Whether you focus on self-employed clients or limited companies, we ensure only relevant leads come through. Firms in Birmingham and Leeds saw a 48% reduction in low-fit enquiries after switching to structured qualification.
CRM Integration
Leads are delivered directly into your CRM with service interest, urgency level, and background information. We integrate with systems like Pipedrive, Zoho, HubSpot, and Salesforce, ensuring your team has immediate access to actionable data. Accounting firms in Glasgow and Bristol noted a 30% increase in follow-up efficiency after integrating our lead handover process.
Targeting by Service or Sector
Many accountancy firms have areas of focus—such as eCommerce, property tax, CIS, crypto, or advisory work for scale-ups. We segment campaigns accordingly, ensuring your messaging reaches the right prospects. A London-based firm targeting directors of growing limited companies reported a 52% increase in qualified replies after tailoring outreach around that group.
Multi-Channel Outreach
Different client segments respond on different platforms. Our campaigns use a combination of LinkedIn and email depending on the target industry, company size, and client role. For example, landlords and tradespeople often engage through email, while directors in professional services are more responsive via LinkedIn. Multi-channel campaigns increased lead engagement by 28% across multiple client types.
Business Advisory Outreach
If your firm offers growth-focused services—like forecasting, funding advice, or virtual finance director support—we build campaigns targeting businesses preparing for expansion. A firm in Leeds gained 12 planning consultations within 30 days using a campaign designed specifically for advisory conversations.
Regional Targeting
Your message performs better when it speaks directly to local audiences. We build city-specific or region-specific campaigns that reflect local tax issues, industries, and economic environments. Examples include:
- London – Company directors, freelancers, and property clients
- Manchester – eCommerce and creatives
- Birmingham – Sole traders, trades, and local SMEs
- Glasgow – Property landlords and partnership firms
- Leeds – Contractors, tech startups, and consultants
Localised campaigns have shown a 31% higher reply rate than general outreach across all markets.
Lead Nurturing
Many potential clients aren’t ready on the first contact. We keep leads warm through structured follow-up sequences, logging interactions and re-engaging at the right time. Firms that implemented lead nurturing in cities like Manchester and Leeds experienced a 63% increase in converted enquiries over a 90-day period.
Schedule a Consultation – Build a consistent, qualified pipeline for your accountancy firm.
Why Choose Us?
We focus on helping accountants remove guesswork from lead generation. Every campaign is built from the ground up, based on your location, your ideal client profile, and your core service areas. We do not use generic databases or template-based outreach. Instead, we create campaigns that connect you with business owners and individuals who actually need your support—whether it’s for tax compliance, growth planning, or bookkeeping.
We’ve supported accountancy firms across the UK—from small practices in Bristol to multi-location firms in London—helping them reduce admin overhead and stay focused on client work that matters.
Book a Consultation – Start building consistent lead flow for your accountancy firm.
Frequently Asked Questions
We target small business owners, freelancers, landlords, contractors, and limited company directors—based on your firm’s focus.
Yes. We run campaigns for regular services like bookkeeping and payroll, as well as time-sensitive needs like self-assessments and VAT returns.
We pre-qualify leads by turnover, location, service need, and business structure—so you only speak to prospects aligned with your services.
Yes. We use GDPR-compliant data sources and ensure our messaging avoids financial promotion language that would require FCA authorisation.
Yes. Leads can be delivered to platforms like HubSpot, Salesforce, Pipedrive, and Zoho—complete with contact details and service interest tags.
Schedule a Consultation
If you’re aiming to grow your client base with structured, repeatable outreach, we can help. Whether you’re looking to scale a particular service or expand into new sectors, we provide the systems and targeting to help you reach decision-ready prospects.
Book a Consultation – Build your accounting pipeline with precision.
