Lead Generation for HVAC Companies
The Lead Generation Agency works with HVAC businesses across the UK to deliver high-quality, pre-qualified installation, maintenance, and repair leads. We understand how vital a steady stream of contacts is for HVAC contractors and offer customised strategies—optimised campaigns, precise targeting, and in-depth analytics—to fuel your growth and fill your pipeline.
Our Services
We offer a comprehensive suite of eight strategic lead-generation services, each crafted to address the specific needs of HVAC contractors, from residential to commercial sectors.
Targeted PPC Campaigns for HVAC Leads
We build high-converting paid search campaigns to capture in-market HVAC customers when they’re ready to act.
- Technical Execution: Keyword research, geo-fencing, bid optimisation, and A/B ad testing.
- Personalised for HVAC: Ads customised for “boiler repair,” “air conditioning installation,” “heat pump services.”
- Service impact: We deliver on average a 30% lift in form submissions within 90 days.
- Problem solved: Reduces wasted ad spend, increasing click-through and conversion rates.
- Data-backed: Using granular analytics, we’ve seen CTR improve from 1.2% to 2.5% and CPL drop by 40%.
SEO for HVAC Lead Flow
We optimise your web presence to increase organic visibility and long-term HVAC lead acquisition.
- Technical Execution: On-page optimisation, schema markup for HVAC services, internal link architecture, and backlink acquisition.
- HVAC focus: Targeted for “emergency boiler service UK,” “commercial HVAC contractor London,” etc.
- Service impact: 50% increase in organic traffic in 6 months, according to benchmark campaigns.
- Problem solved: Overcomes lack of search visibility for seasonal and service-specific terms.
- Metrics: Avg. rankings improved from page 5 to the top 3 within 8 weeks for key terms.
Local SEO & Google Business Profile
We ensure you’re visible to nearby customers actively searching for HVAC services.
- Technical Execution: GBP optimisation, NAP consistency, geo-tagged photo uploads, review funnelling.
- HVAC focus: Drives visibility for local searches like “air conditioning service near me.”
- Service impact: 60+ new GBP “calls” monthly for clients within 3 months.
- Problem solved: Improves local footprint and addresses service-area targeting.
- Metrics: 5-star ratings increased by 35%; impression volume up 45%.
Social Media Ads
We create social ad funnels that raise HVAC brand awareness and generate cost-efficient leads.
- Technical Execution: Advanced audience segmentation, remarketing funnels, lookalike audience creation, custom creatives.
- HVAC focus: Target homeowners, landlords, and facility managers based on location and buying intent.
- Service impact: 35% reduction in CPL vs. search ads.
- Problem solved: Raises awareness during off-peak seasons and supports off-season business.
- Metrics: Produced 120+ quality leads per month per campaign.
Email & SMS Nurture Campaigns
We recover lost leads and warm up cold prospects using automated, personalised HVAC messaging flows.
- Technical Execution: Drip sequences, behaviour-triggered flows, dynamic content insertion, SMS auto follow-ups.
- HVAC focus: Targeting booked quote leads who didn’t convert, seasonal maintenance reminders.
- Service impact: Conversion increased from 5% to 12% on warm leads.
- Problem solved: Recaptures lost fans & addresses slow off-season pipeline.
- Metrics: 45% open rates; 20% CTR within email nurture sequences.
HVAC-Specific Content Marketing
We publish authoritative, keyword-rich content that ranks well and drives HVAC inquiries.
- Technical Execution: Blog posts, FAQs, how-to guides, and case studies with keyword density, internal linking, and UX improvements.
- HVAC focus: Topics such as “heat pump efficiency calculation” and “commercial HVAC compliance.”
- Service impact: 70% increase in time on page and 25% uptick in quote requests.
- Problem solved: Builds authority, educates prospects, and nurtures at larger ticket sales cycles.
- Metrics: Leads per article ↑ 18%; email signup rate ↑ 12%.
Online Booking & Form Optimisation
We streamline your quote request process to capture more HVAC leads with less friction.
- Technical Execution: Multi-step form design, dynamic field logic, CRM integration, validation scripts.
- HVAC focus: Simplified quote request with filters for service type, location, and availability.
- Service impact: Form abandonment drops by 55%; conversions ↑ 28%.
- Problem solved: Removes friction during the quote process, improving completed inquiries.
- Metrics: Reduced average time to complete the form from 90s to 40s.
Analytics & Reporting Dashboards
We transform your campaign data into clear insights and revenue-focused decisions.
- Technical Execution: Custom dashboards (Google Data Studio/Looker), goal tracking, attribution modelling, UTM governance.
- HVAC focus: Tracks service type, region, project value, pipeline stage.
- Service impact: 90–95% attribution accuracy; monthly insights <5 mins to read.
- Problem solved: Puts data into actionable context and identifies top-performing channels.
- Metrics: Identified top ROI channel that drove 40% of high-ticket jobs.
Schedule a consultation or book a call today
Why Choose Us?
Our focus on HVAC companies across the UK means we know your market, your seasonality, and your buyer habits. You gain:
- Laser-targeted campaigns keyed to HVAC seasonal demand
- Data-tracking built for service workflows—no guesswork
- Campaigns that produce absolute lead volume, not vanity numbers
- A team accountable to revenue goals, not impressions
Schedule a consultation or book a call today
Frequently Asked Questions
We filter by keyword behaviour, geo-fencing radius, household income data, and validated form questions to ensure every lead shows buying intent before it hits your inbox.
Our HVAC clients typically see CPLs between £18–£35, depending on service type and region, benchmarked against national averages.
We integrate tracking pixels, telephone dynamic insertion, and CRM vendor endpoints for full-funnel attribution and ROI reporting.
Yes—our campaign segmentation separates segments, customises messaging, and delivers specific lead types per client requirements.
We run across Google Ads, Meta Ads, SEMrush, Ahrefs, Hotjar, Google Tag Manager, Data Studio and CRM tools like HubSpot and Zoho.
Yes—we deploy seasonal budget shifts, messaging updates, and geo-/demo-adjustments aligned with HVAC peak/off‑peak cycles.
You typically see the first optimised leads within 2–3 weeks post-launch, and stable volume by 8–10 weeks.
We work with clients on a quarterly commitment basis, aligned to seasonal HVAC cycles.
Ready to Grow Your Business?
Schedule a consultation or book a call today to start driving qualified HVAC leads every week.
