Lead Generation for Business Brokers
Business brokers operate in a specialised, relationship-driven space where timing and trust are critical. Whether you’re supporting business owners with exit planning, selling companies, or sourcing buyers for off-market opportunities, consistently securing qualified leads is essential—but rarely straightforward.
At The Lead Generation Agency, we help business brokers build steady pipelines of sell-side and buy-side opportunities. Instead of relying solely on referrals or marketplace listings, we run direct outreach campaigns that put you in contact with business owners planning exits, investors searching for acquisitions, and professionals in need of brokerage support.
Our system is used by brokers across the UK—from Birmingham to Bristol, from regional consultancies to M&A firms based in London. If your team needs a more predictable way to open conversations with qualified prospects, we provide the framework to make that happen.
Schedule a Consultation – Start opening qualified conversations with buyers and sellers.
Our Services
Our lead generation services for business brokers are designed to fit the complexities of your industry. We help brokers who work in M&A, franchise resales, small business sales, and investor sourcing. Each campaign is structured to reflect your niche, typical deal size, and preferred sectors—ensuring that leads match your ideal opportunity profile.
Direct Outreach to Business Owners and Investors
We identify and contact business owners with indicators of exit readiness—age of business, ownership structure, recent downturns or expansions—and investors with interest in specific sectors. We use targeted outreach via email and LinkedIn to introduce your services clearly, without pressure or sales-heavy messaging.
A brokerage in Manchester saw a 45% increase in valuation call requests within the first eight weeks of implementing direct outreach to business owners aged 50+ in the hospitality and retail sectors.
Lead Qualification Based on Deal Size, Sector, and Readiness
We filter leads based on minimum turnover, industry, region, ownership status, and buyer intent. Whether you’re looking to avoid micro-transactions or want only owner-managed businesses, we align outreach with your deal parameters.
One London-based M&A advisor reduced time spent on non-viable leads by 58% after adding industry-specific and revenue-based qualification rules to their campaigns.
CRM Integration and Pipeline Management
Every lead is delivered into your CRM system or pipeline tracker with notes on company size, intent, timing, and communication status. We support full CRM integration, including Salesforce, Pipedrive, Zoho, and HubSpot. This allows for smooth follow-up and hand-off between business development and advisory teams.
Brokerage firms using integrated systems reported a 31% increase in lead-to-call conversion compared to manually logged outreach.
Campaigns Focused on Sell-Side or Buy-Side Opportunities
Whether you’re looking for businesses to list or acquisition-ready buyers, we tailor messaging and targeting accordingly. Sell-side campaigns target owners showing signs of exit planning or disengagement. Buy-side campaigns filter buyers by sector interest, funding availability, and acquisition history.
A brokerage in Bristol targeting SaaS company sellers added 7 new opportunities over two quarters using a sell-side outreach system.
Sector and Region-Based Segmentation
We localise and segment outreach based on sector, geography, and buyer/seller behaviour in each region. For example:
- London – Financial services, consulting firms, and online businesses
- Manchester – Manufacturing, eCommerce, trades
- Leeds – Healthcare, education support businesses
- Birmingham – Food service, logistics, construction
- Glasgow – Owner-managed firms in B2B sectors
These segmented campaigns consistently outperform national or generalised outreach by 22–29%.
Multi-Channel Messaging Strategy
Some business owners check email daily, others respond better to LinkedIn or business networking platforms. We use both, testing messaging across platforms and adjusting frequency based on performance data. This improves engagement and reply rates from hard-to-reach founders or investors.
A franchise resale firm in Leeds reported a 40% higher response rate using combined platform outreach compared to email-only campaigns.
Buyer Matching for Acquisition Mandates
If you represent investors with specific acquisition mandates, we build outreach campaigns to business owners that meet their acquisition criteria. Each lead is screened for match on turnover, location, staff count, sector, and openness to discussion.
This approach helped a buyer-side firm in Birmingham initiate over 20 qualified conversations in the construction and facility services space in one quarter.
Follow-Up Sequencing and Lead Tracking
Initial interest doesn’t always lead to an immediate deal. Our system monitors reply timing, opens, and deal stage readiness—then schedules appropriate follow-up at weekly or monthly intervals. We ensure your brand remains visible to prospects without the need for repetitive manual tracking.
One broker in Glasgow closed two mid-sized service business sales by following up on previously non-committal leads using automated sequence timing and updated valuation materials.
Schedule a Consultation – Introduce your advisory service to sellers and buyers with matching profiles.
Why Choose Us?
The brokerage industry depends on timing, trust, and precision. We understand that a poorly qualified lead wastes more than time—it disrupts focus, delays serious deal flow, and costs money. Our campaigns are designed to open the right conversations with the right people, whether you’re building a seller pipeline or sourcing buyers for active mandates.
Every campaign is built manually—no bulk databases, no recycled outreach templates. We structure each interaction to suit the way business owners and acquirers make decisions.
From small business brokers to corporate advisors managing larger M&A deals, we’ve supported firms across the UK with consistent lead generation systems tailored to their commercial goals.
Book a Consultation – Build deal flow without relying on unpredictable inbound channels.
Frequently Asked Questions
We reach business owners, directors, and investors with clear buying or selling intent based on your selected sectors, deal size, and geography
Yes. We run outreach to business owners showing potential signs of exit planning—such as long tenure, succession questions, or declining engagement.
Yes. We match your buyer’s criteria with qualified businesses and run contact sequences to owners in those segments.
Yes. All outreach complies with GDPR, and all data sources are verified, avoiding scraped contact lists or spam-based systems.
We build campaigns sector-by-sector. Whether it’s eCommerce, SaaS, or manufacturing, we customise contact filters and messaging accordingly.
Schedule A Consultation
If you’re ready to improve your deal flow with a system designed for relationship-based selling, we can help. Our campaigns allow your team to spend less time searching and more time closing meaningful transactions.
Book a Consultation – Keep your pipeline full of decision-ready buyers and sellers.
