Lead Generation for Contractors
Whether you’re a self-employed tradesperson or part of a larger contracting firm, finding consistent, qualified work is often one of the hardest parts of running a trade business. Referrals help, but they’re unpredictable. Tender sites are crowded, and ads often lead to budget-sensitive or time-wasting enquiries.
At The Lead Generation Agency, we help UK-based contractors bring in qualified leads through structured, outbound campaigns. These are focused on the specific services you provide, the areas you cover, and the types of jobs that fit your availability and experience.
From electricians in Birmingham to plumbers in Manchester or joiners in Leeds, our systems are used by local and regional contractors looking to reduce downtime and grow their customer base without relying on unreliable advertising or underpriced listing sites.
Schedule a Consultation – Start speaking to clients actively planning work in your service area.
Our Services
We help contractors build reliable lead pipelines for domestic, commercial, or specialist projects. Whether you’re a one-person operation or part of a team, we tailor your campaign to match the work you want—whether that’s kitchens, rewires, gas safety checks, or office refits.
Our process avoids generalised ads or mass-market platforms. Instead, we focus on contacting people who are already in planning or budgeting stages and have the authority to approve work.
Direct Outreach to Homeowners and Business Owners
We run highly focused campaigns to introduce your services to people who manage properties, approve maintenance budgets, or plan improvements. This could include homeowners planning upgrades, landlords preparing for tenant turnover, or small businesses working on refits.
A domestic electrician in Nottingham saw a 36% increase in inspection and installation leads after a four-week local campaign targeting landlords with expired EICRs.
CRM Integration for Quick Access and Tracking
We send leads directly into your CRM or workflow system with full details: client type, service request, budget (if available), location, and urgency. We support tools like Pipedrive, HubSpot, and Jobber, or can deliver via structured email if you prefer.
Contractors using integrated handoff saw a 29% improvement in booking speed and a lower no-show rate for quotes.
Campaigns Based on Trade and Certification
Each campaign is customised for your specific trade and certification requirements—whether you’re NICEIC registered, Gas Safe, NAPIT certified, or working under a specific contractor license. This allows us to target the correct property owners or businesses who require compliance-level services.
A Gas Safe engineer in Birmingham booked 11 new boiler services in three weeks through campaigns aimed at landlords managing seasonal maintenance.
Area-Focused Campaigns by Postcode or Region
We build campaigns around your working area. Whether you cover a tight local radius or service a wider region, we build location-specific outreach that reflects the type of work and properties in that region. Examples include:
- London – Rewires, consumer unit upgrades, high-spec interior work
- Manchester – Landlord compliance jobs, kitchens, minor plumbing
- Leeds – Joinery, bathrooms, renovations in family homes
- Glasgow – Maintenance contracts for small commercial units
- Bristol – Extensions, exterior upgrades, planning-stage support
These regional campaigns increase reply rates by 27–34% compared to generalised messaging.
Split Campaigns for Domestic vs Commercial Work
If you offer both domestic and light commercial services, we run separate campaigns for each, adjusting the message and decision-maker focus accordingly. For example, facilities managers often look for contractors on rolling maintenance plans, while homeowners respond to clear service listings and short turnaround times.
One firm in Leeds picked up two new long-term business clients after a commercial-focused outreach targeting office parks and serviced buildings.
Follow-Up and Quotation Support
We don’t stop at first contact. Every lead is monitored for replies, open behaviour, and signs of future interest. If a lead requests a quote or mentions project timelines, we schedule reminders and send handover details so your team can follow up at the right time.
A contractor in London improved quote conversion rates by 61% after implementing our structured follow-up and timing-based reminders.
Project Timing and Workload Balancing
If you prefer to fill gaps between larger jobs, we can run short-term campaigns aimed at smaller or faster-turnaround work. Conversely, if your schedule is already busy, we can focus on larger projects with longer timelines. Your lead flow is paced to match your current availability.
A joinery team in Bristol added 9 quote-ready jobs over six weeks—all spaced to fill their calendar around existing build contracts.
Schedule a Consultation – Start building a more predictable workflow around your trade capacity.
Why Work With Us
Contractors rarely have time to chase leads—and most leads from directories or ads are poorly matched or price-focused. We build structured outreach systems that put your business in front of clients who need your trade, in your area, and at the right time.
Every campaign we run is built from the ground up. No lists. No automation blasts. No cold advertising. Just real conversations with people in decision-making stages—whether it’s a landlord preparing for compliance checks or a homeowner ready to renovate their kitchen.
We’ve helped local tradespeople increase quote bookings, reduce downtime, and spend more time working, not searching for the next job.
Book a Consultation – Build a trade calendar that supports your income without relying on third-party sites.
Frequently Asked Questions
We support domestic and commercial work—rewires, inspections, plumbing, bathroom installs, boiler servicing, joinery, and more.
For compliance jobs, yes. We can target campaigns based on Gas Safe, NICEIC, or NAPIT registration. For general trades, certification isn’t required.
Yes. We filter leads by estimated job scale and type—e.g. no jobs under £300, or only planned works over £2,000.
We can send leads into your CRM or email them with job details, timeline, and client contact information.
Yes. We build campaigns by postcode or working radius to avoid jobs outside your preferred
Schedule a Consultation
If you’re tired of chasing leads that don’t match your skills or area, or wasting hours quoting for jobs that never materialise, we can help you create a better system for filling your calendar with meaningful work.
Book a Consultation – Make your next few months more predictable and profitable.
