Lead Generation for Freight Brokers
If you’re a freight broker in the UK and you’re tired of wasting hours chasing dead-end leads, you’re not alone. At The Lead Generation Agency, we make sure every contact in your pipeline has real potential to close. We focus on filling your calendar with freight clients who need what you’re selling—no fillers, no fishing. Just real conversations that move the needle.
Our Services
Every freight broker knows this: your trucks move when your phone rings. But if that phone isn’t ringing with the right kind of leads, you’re bleeding margin. That’s where we step in. We don’t offer the same tired strategies.
Cold Email Campaigns That Hit Hard
No fluff, no filler. Our cold email campaigns get responses by focusing on decision-makers who control freight spending. We run granular industry segmentation, A/B test subject lines, rotate CTAs, and throttle volume based on deliverability metrics to keep your sender score sharp. This isn’t email marketing—it’s appointment-setting with a keyboard.
Results: Freight brokers working with us see reply rates above 23% and booked call rates near 9%.
What it solves: No more guessing who to reach out to or writing your sequences. We write, build, warm up, and launch.
Why it matters: Freight isn’t sold with newsletters. It’s sold by making contact with shippers when they’re ready to switch.
LinkedIn Outreach That Doesn’t Suck
We know you’ve tried it. But your inbox is quiet because your targeting is off. We fix that. Our LinkedIn playbooks use Boolean string scrapes, SIC/NAICS alignment, and active interaction filters to reach freight decision-makers, not tire-kickers.
What it solves: Shrinks your list to the top 3% of LinkedIn profiles that buy brokerage services.
Why it matters: You don’t need more leads. You need the right ones to answer.
Lead Qualification So You Don't Waste Time
Our SDRs filter every lead using criteria you approve—industry, route volume, LTL vs. FTL, contract timelines. If it doesn’t match your freight profile, it doesn’t hit your CRM.
What it solves: Stops salespeople wasting time on carriers or low-yield lanes.
Why it matters: When you get the lead, it’s worth calling.
CRM Integration That Works
We build native or Zapier-based integrations into HubSpot, Zoho, Pipedrive, or any system you’re using. Every qualified lead gets assigned, tracked, and followed up.
What it solves: No more spreadsheets, no more confusion on where the lead came from.
Why it matters: Follow-up timing is everything in freight. Miss a window, lose a contract.
Phone Warm Transfer Services
We call, qualify, and then live-transfer the prospect to your desk. These are hot leads with confirmed shipping needs, pain points, and budget.
What it solves: No chasing. Your sales team gets on calls, not voicemails.
Why it matters: You’re not hiring us for marketing—you want booked calls with people ready to ship.
Shipper Data Lists Built from Scratch
We pull shipper databases using import/export data, FMC filings, transportation management systems, and industry registries. This isn’t off-the-shelf. It’s custom-built vertically.
What it solves: No more paying for stale or shared leads.
Why it matters: You need unique data, not recycled noise.
PPC for Brokerage Leads
We run low-volume, high-intent paid ads with strict search term filters to weed out recruiters and job seekers. Our copy doesn’t attract junk clicks—it qualifies before the click.
What it solves: Wasted ad budget on bad traffic.
Why it matters: Freight margins are tight. You need every click to count.
Freight Broker SEO That Pulls In Leads
We publish content clusters tied to freight categories—reefer, flatbed, dry van—and geotargeted by shipping regions. That gets you found when shippers look for brokers.
What it solves: You’re invisible on Google. We change that.
Why it matters: 67% of shippers start with a search.
Why Choose Us?
We don’t work with everyone. And we don’t use the same playbook twice. Freight is niche. Your market is narrow. That’s why we run ICP development, call audits, funnel analysis, and CRM forensics before touching your outbound. We track connect rates, bounce rates, and booking ratios with the kind of precision that freight margins demand.
Frequently Asked Questions
We do both. Lists are filtered by route, volume, and equipment compatibility. Appointments are qualified and live-transferred when needed.
We support HubSpot, Zoho, Salesforce, Pipedrive, and custom systems via API or Zapier.
We scrape and qualify from scratch. No reselling. Each list is verified against existing client databases.
We target manufacturing, distribution, food & beverage, retail supply chains, and niche importers/exporters.
Yes. We build lists and outbound campaigns customised to your preferred origin/destination zip codes or terminals.
All email outreach complies with GDPR and CAN-SPAM. We use commercial contact databases and opt-out automation.
Open rate, reply rate, bounce rate, qualified appointment rate, show-up rate, and deal velocity from first contact.
Campaigns are fully built and live within 10 business days of onboarding, pending client response time.
Three months minimum. Freight sales cycles need runway.
Yes, with segmentation by office, dispatcher, or sales team.
Ready to Stop Guessing Where Your Next Load Comes From?
We know what works in freight—and what doesn’t. Let’s figure out where your time and budget are getting chewed up. If we can fix it, we’ll tell you how. If we can’t, we’ll point you to someone who can.
