Qualification
Was the lead accepted against the agreed decision-maker, budget, sector and buying criteria?
Case Studies
Lead generation results and client feedback
Read selected client experiences and learn how to evaluate the quality of qualified B2B sales leads and booked meetings.
Loading case studies…
Selected client feedback
What clients have said about our lead generation
The following statements are already published on our homepage. They relate to different sectors and markets; no single client's experience is a guaranteed campaign outcome.
Oso Financial
Financial services · United States
“Their pay-per-lead model gave us qualified prospects straight away. Within weeks, we had new opportunities in the pipeline that converted into paying clients.”
SKIN TECH
Training and events · United Kingdom
“The team generated consistent, high-quality leads for our seminars. Instead of empty rooms, we had fully booked events, which directly contributed to our success.”
RJM Group
Wealth management
“We received more leads at a lower cost than any campaign we had run before. Clear reporting and measurable results gave us confidence throughout the process.”
What makes a lead generation result meaningful?
Buyer-ready leads must match your agreed sector, role, location and buying criteria. A well-reported campaign goes beyond contact volume to show how many prospects your team accepted, what happened at the first meeting and which opportunities advanced.
Ask any agency how it defines a valid lead, handles rejected enquiries, sources contact information, tracks meeting attendance and measures the true cost per opportunity rather than the cost per unqualified name.
Compare UK lead generation companiesMeetings
Did the qualified prospect attend and discuss a genuine commercial requirement?
Pipeline
What proposals and opportunities resulted from the conversations?
Revenue
What was the cost per accepted opportunity and eventual new business?