Outsourced SDR Services from The Lead Generation Agency: UK-run B2B outbound that delivers qualified, criteria-matched conversations with decision-makers, with the definition of a qualified lead agreed in writing before launch.
Who this is for
B2B & B2C teams that need booked, sales-ready conversations — not raw form fills.
What you get
Qualified leads matched to your ICP, delivered live or via CRM — pay-per-lead or retainer.
How performance is measured
Agreed lead acceptance criteria, meetings held and pipeline progression — reported against your goals.
Campaign planning guide
How we build a UK B2B outsourced SDR lead generation campaign
A useful campaign starts with the commercial outcome, not a channel. We define the audience, the offer, the point at which an enquiry becomes qualified and the information your team needs to take the next step. The framework below shows how that applies specifically to UK B2B outsourced SDR lead generation.
Audience and offers
We separate audiences by buying situation because a single broad message usually produces weak enquiries. For UK B2B outsourced SDR campaigns, priority segments can include:
sales leaders whose account executives are prospecting instead of closing
founders and revenue leads entering a new market or segment without an in-house team
marketing-led teams whose inbound volume does not cover the pipeline target
companies with a proven offer that need repeatable top-of-funnel, not more closers
Campaignable offers
qualified first meetings with named decision-makers; sales-qualified leads handed over with full research context; account-based outbound into a defined target list; market-testing campaigns for a new segment, region or proposition.
Channel plan
Channel selection follows the way buyers research and act. We can use one focused route or combine channels when they cover different stages of the decision.
Researched email
Used to open conversations with a specific, relevant reason for contact — written to the prospect's situation, not a generic sequence blasted at a bought list.
LinkedIn
Used to build familiarity with buying-committee members, engage with their activity and support the email and phone motion rather than replacing it.
Phone
Used to reach senior buyers who do not respond to written channels, qualify interest live and book directly into the closer's diary.
Qualification and handoff
Before launch, we agree what your sales team will and will not accept. A UK B2B outsourced SDR lead can be screened using:
the prospect matches the agreed ICP: sector, size, geography and exclusions
the right person — the named decision-maker or an influencer they direct us to
a real, stated need or trigger, not polite interest
agreement to a specific next step: an attended meeting with a date, time and agenda
known disqualifiers screened out — existing supplier under contract, no budget authority, wrong fit
An accepted meeting means the prospect attends, matches the agreed profile and knows why they are there. Your closer receives the research notes, the trigger that started the conversation, the qualification answers and any objections raised — before the call, not after it. Agree in writing before launch how off-spec meetings, cancellations and no-shows are reviewed and handled under the selected commercial model.
Reporting that reaches revenue
Clicks and raw form fills are diagnostic numbers. The useful view connects acquisition to accepted opportunities and commercial progress. A UK B2B outsourced SDR dashboard should follow:
cost per accepted, attended meeting — not cost per email sent or dial made
meeting-to-opportunity conversion in your CRM
pipeline value created against programme cost
show rate and replacement rate, reviewed against the written acceptance criteria
Plan your UK B2B outsourced SDR pipeline
Bring your target customer, coverage, sales capacity and qualification rules. We will map the campaign around them.
Let's define the leads your team can actually win.
Tell us your target buyer, market, typical contract value and qualification requirements. We'll review the brief and recommend appropriate channels and next steps. No guaranteed volume, price or meeting commitment before scoping.
Tell us which businesses you want to reach. We’ll review your lead generation goals, qualification criteria and the sales capacity you have to handle new enquiries.
