Comparison
The Lead Generation Agency vs Cognism
Cognism is a B2B data platform providing verified contact data for outbound teams.
Our approach
The Lead Generation Agency
- Full outbound execution — we don't just sell data, we book meetings
- Includes UK-verified data at no extra cost
- Zero SDR headcount required on your side
- You pay for outcomes (meetings), not seats
Cognism
Cognism
Strengths
- Strong EU data coverage
- GDPR-verified
- Integrates with major CRMs
Trade-offs
- Data-only — no execution
- Steep learning curve
- $$$ seat licences
- Your team still does the outbound
Side-by-side comparison
Attribute
The Lead Generation Agency
Cognism
Pricing model
Done-for-you: pay-per-lead OR retainer — no software licence
Annual SaaS licence (£1-1.5k+/seat/month)
Minimum engagement
Monthly rolling
Annual contract
UK presence
Founder-led UK team
Strong
Positioning
Multi-channel qualified-meeting agency
B2B contact data / prospecting SaaS
Best for
Teams who want booked meetings, not a prospecting tool to configure.
In-house SDR teams that already have process & headcount and only need data.
When to choose Cognism
In-house SDR teams that already have process & headcount and only need data.
When to choose The Lead Generation Agency
Teams who want booked meetings, not a prospecting tool to configure.
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